Vision Statement
Our vision is to serve our customers with an all-natural healthy, tasty and refreshing drink.
Mission Statement
Our mission is to become the lead provider of all natural ginger and hibiscus drinks that offers our customer healthy, tasty and refreshing ginger based drinks. We serve the customer with a fulfilling taste of home and connect them to their culture.
Value Proposition Statement
A purchase of our drinks is a guaranteed healthy lifestyle choice. Our drinks are all natural, tasty, have less sugar and help build your immune system all the while giving you the refreshing taste you miss from home.
We are a member of the Entrepreneur space in Long Island City. We are a team of Research technologists and research scientist with many years of experience in the food industry. After over a decade of experience in companies such as PepsiCo, Mondelez and Danone, it is time for me to leverage this into my own product.
Brief History
MALLC (Formerly Siadal African Drinks) was established when some years back I stumbled on an African Market and saw all the food products from my home country of Ghana and was fascinated by the fact that, I Could find any food I missed in New York. I made some purchases and bought myself a ginger drink. I was disappointed by the taste and was surprised how people were buying it. I asked a few customers if they liked it and their response was, I’d like a good ginger drink but there is no alternative. I felt customers deserved better. With my background in food science with a career in Research and Development, I decided to research the drink and the market. The purpose was to show the Africans in the diaspora that, it is possible to have the regular tasty refreshing ginger and hibiscus drink they crave for back home in Africa.
Then I said, wow, I can actually make this better and give to the many customers what they crave for. That is how our company was born. It was because of the need for me to fill the vacuum of people not getting an authentic African drink.
The company also cater to events such as funerals, weddings and other parties through the introduction of its mini bottles. Even though the business is a niche market with customers mostly immigrants from Africa, it is doing massively well. There is more opportunity for growth as there are several untapped markets in New York City and other States.
Our Products are sourced from quality ingredients and manufactured under the best of Good Manufacturing Practices and HACCP conditions for safer products.
Benefits of Ginger and Hibiscus flowers are enormous such as they are an Immune booster, aids in digestion and anti inflammation.
After an extensive market research and years of product development, we have the answer to the thirsty question of where can I get an authentic ginger or Hibiscus (Sobolo, Sorrel, Bissab) drink?
Find us in all African markets in New York City. You can place your orders here as well.
Original Ginger Juice, Spicy
Original Ginger Juice, Mild
Original Sobolo, Spicy
Original Hibiscus/Bissab Drink, Mild
